Great company. Great people. Great product. And fun. These guys are sooo much fun. I did all kinds of silly little things for them that nobody took pictures of. (sigh) The folks at Eclipse hired me and rocked the whole brand.
I worked with these very clever folks for just over a year as they rebranded from North Shore Credit Union. I completely rewrote their website, most of which still stands – all the advice articles. I did their in-store digital signage, product campaigns, the works. The brochures here were the ones they launched with, designed by the lovely and talented folks at If Communications (formerly BrandFX).
These aren’t real ads. They’re just comps. Did them very, very recently. So maybe soon.
The fine people at CREW dreamed up the Chicken Squad to help BC Chicken Farmers raise awareness about the fact that chickens in Canada are raised without steroids or hormones. And that BC farmers are vigilant about keeping those high standards. I added to the campaign in 2018 with a 7-11 promo tie-in.
The late Grace McCarthy started this charity off her dining room table to help her granddaughter who had been diagnosed with childhood Crohn’s Disease. This amazing woman built up a war chest of 45 million, got the government to fund a permanent research chair and helped build a lab at BC Children’s Hospital to conduct the hunt for a cure. Grace was also then Tourism Minister, responsible for launching SuperNatural BC and then BC Lotteries. She was a powerhouse and is missed.
A high-end commercial grill manufacturer out of Ontario wanted to create a more consumer-friendly brand, appealing to professional chefs and affluent consumers willing to fork over $7,000 for a grill. Working at CREW, I wrote and produced two glossy magazines, interviewing high profile North American chefs and editing on the fly. Worked on a new brand, catalogues, new website, digital, everything.
A long standing family firm in Regina makes the pointy things called openers that dig the furrow and shoot seeds and fertilizer into them. Dutch makes them for every make and model, in most cases better than OEMs. Print, radio and digital campaigns over the last several years have helped the company build market share in Canada, northern States, Australia and now England.
These aren’t real. But here’s hoping. They’re poster ideas for a Kelowna-based company that makes CNC fabricating tables for metal shops and manufacturers.
Delicious, millennial-friendly chips. Did ads, romance copy on each SKU, helped name the root chip line and sampled a lot of different test flavour recipes. You’ll be glad to know I put the kibosh on peanut butter and sardine.
A true craftsman, Jean Larrivée was ignoring his strengths and using standard musician endorsement ads. These ads focused on what made his handcrafted instruments so different.
Stephen Mandel ran for Mayor of Edmonton in 2004. He entered the race very late and was up against a three-term incumbent who was a former football player for the Eskimos. Our guy only had money for some transit shelters. We did these in a few days. He won.
I started out as a radio copywriter. Still my favourite medium.
Produced four years of digital campaigns designed to make these Abbotsford based lawyers more approachable. Their case loads are up and they’re hiring more lawyers.
A now defunct sous vide restaurant franchise. Designer Paul Freeman and I created the Rockwells, an imaginary family of international travelers who combed the globe for interesting recipes. So much fun.
Turn an elevator into a themed escape room. Place complementary posters in washrooms throughout the building. Hilarity ensues.
I’ve been writing stuff for SUBWAY since they had 13 stores in BC. Now I do regional campaigns for BC, Alberta, Saskatchewan and Manitoba. And one national promotion based on texting before it was a thing. Thanks to the guys at i2i for their loyalty. And indulgence.
Great BC brand.
Tacos. Of the sea.
A long time ago in a western Canadian telecom universe without cute animals or bots…
Imagine. A toy store that torpedoed a fun ad like this because they wanted to sell more Polly Pockets.
I mean really.
It takes 5 minutes.
Like the man said, golf is a good walk spoiled. Doesn’t mean I can’t sell it.
A Florida-based company that revolutionized buoyancy compensators for divers. Did this site in a few days for the folks at Bare Wetsuits as they were becoming part of the Huish Outdoor Group. Also worked on numerous Bare and Stahlsac (diving gear bag manufacturer) projects.