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About Me

Branding > Strategy > Creative > Production

Since this is my soapbox, I can boldly say I am one of the few anomalies in the industry;
a creative guy equally strong at strategy and analysis as execution and production supervision. I can help prepare the blueprint for a brand then execute it on budget.

Experience

Before forming A la Carte Creative in 1991, I worked in a senior capacity at some of western Canada’s largest agencies, including Palmer Jarvis (now DDB) and Intergroup (MacLaren). Many of the people I worked with then I work with now.

As a freelancer, I’ve been a sub-contractor to ad agencies, design and branding firms as well as working directly with clients, helping create and introduce entirely new products as well as evolve and grow existing brands. I’m flexible, comfortable working in any style and any configuration.

Regional and national campaign materials include Canada Safeway, Esso, Sun-Rype, Save-On Foods, Richmond Savings, TELUS, McDonald’s, Subway, Beaver Lumber, Woodward’s, The Bay, ZESPRI New Zealand Kiwifruit (for North America), Investors Group, Intrawest, VOXCOM Security Systems, KAL Tire, Greyhound Airlines (yes, I worked on that TV ad) and many more.

I’ve also been involved in social marketing initiatives, such as Subway’s involvement with Grace McCarthy’s CHILD Foundation, which is funding research to cure childhood internal disorders such as Crohn’s Disease and colitis. I’ve been privileged to work with them since 1999.

How I Work

abtALaCarte

I’m a craftsman who works and quotes by the hour. All billing is transparent and reviewed on an ongoing basis. No surprises. For larger projects, I can assemble a team to help.

I call my company A La Carte Creative for a reason. You want words? No problem. You want words and pictures? Done. You need to produce a TV spot? I can do that. Tell me what you need and I can put the right crew together.

Awards

Clio, four Marketing awards, a Lotus and nineteen certificates, a Maggie, six Studio awards, a New York Festivals certificate, four Summit Awards, an IBA, an ITVA (International Television and Video Producers Association) Blue Ribbon and many other industry accolades.